IT & Digital Marketing
Seo specialist
A Search Engine Optimization or SEO Specialist tests, analyzes, and changes a website so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines such as Google and Bing.
Google changes its algorithms for how it ranks search engine results constantly. That could either be frustrating or exciting for you, depending on your perspective — but a good SEO Specialist takes this challenge on with enthusiasm.
An SEO expert performs page optimization across a website to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume, and brand awareness.
Web developer
A web developer’s job is to create websites. While their primary role is to ensure the website is visually appealing and easy to navigate, many web developers are also responsible for the website’s performance and capacity.
A Web developer is usually concerned with the back end or the programming aspect of creating a website or Web application and is not to be confused with a Web designer, who only deals with the aesthetics of a website or application, although many professionals have both skill sets.
Network Engineer
Network Engineers play an essential role in organizations. They’re responsible for designing, setting up, and managing computer networks within a company. One of their most important responsibilities is getting a network back online and working properly after there’s been an outage.
A Network Engineer plans, implements, and oversees a network. And, since networks are complex and frequently changing, they also perform maintenance and upgrades on a regular basis
Content writer
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes.
When most people hear “content writing”, they think of “writing articles”. However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content formats, including:
- Video scripts
- Email newsletters
- Keynote speeches
- Social media posts
- Podcast titles
- White papers
- Web page copy
- Landing pages
- YouTube video descriptions
Email Marketing Executives
Email marketing specialists fall under this umbrella of a digital marketer, and they are a major part of the team.
An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.
These professionals work with email automation software, sending out email blasts, newsletters, and more, all with the goal of increasing brand awareness and establishing a brand’s place in the competitive market.
Email marketing is an ROI-boosting marketing initiative. Therefore, email marketing specialists are valuable in their ability to drive these results in the most direct avenue possible.
Google Adwards Certified Expert
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.
Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.
Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.
Facebook Advertising Experts
Successful marketing doesn’t reach everyone, it reaches the right people, and this is where Facebook is incredibly useful.
When it comes to detailed targeting, Facebook is almost unparalleled. It knows so much about its users, and this information helps advertisers reach the right people with the right message.
Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook.
